Gray Matter: Blogging with Both Sides of the Brain

blog, n (a frequent, chronological publication of personal thoughts, experiences and Web links.)

Oops… I tweeted

Posted: 02/17/2010 | By: Administrator

To our fabulous clients and prospectives….we feel your pain.  You’ve been urged to jump on the social media bandwagon and have Facebook down to a science, but now, it’s time to tweet.  We’ve stressed the importance of having a voice on Twitter, yet you really just don’t want to do it.  Too time consuming and does anyone really care what you have to say anyway?  The answer is yes!  If done right your Twitter feed can be cheeky, fun and a cool way of engaging everyone from the media to those you really want to know….your consumer.  Let’s start slow….(read more)

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Smooth Seas Don’t Make Good Sailors

Posted: 02/01/2010 | By: Administrator

Six months into my first PR job, I was having one of those “days.”  Everything was a challenge.  By mid afternoon this resulted in a total meltdown over a media tip sheet stuck in a fax machine. (Yes, I come from the days when releases/tip sheets were sent via fax and mail!)  My boss walked in, handed me one of those rough bathroom paper towels and with no emotion or sympathy stated, “Honey, smooth seas don’t make good sailors.” (read more)

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Post Traumatic Press Disorder

Posted: 01/20/2010 | By: Administrator

Have you been fired, let go, laid off or downsized from the publishing industry?  If so, you might be suffering from Post-Traumatic Press Disorder (PTPD).  PTPD is a rare, but serious ailment and if not treated immediately could cause long term, even permanent effects. What are we doing to help alleviate symptoms among our friends in the travel sector? Read on…

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Hold Your Applause

Posted: 01/19/2010 | By: Administrator

Hello 2010!  Funny seeing you here – feels like just yesterday we were welcoming your predecessor, 2009.  Anyhow, it’s nice to meet – we have a good feeling about you…

Our new year’s resolution? Get this blog going already – it’s about time to practice what we preach!  (Read more)

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