McLaughlinChief Editor, LA Travel Magazine
Liana LozadaLifestyle & Travel Writer
Michelle AreanAuthor, Recommend Magazine
The Diamond PR ladies really are diamonds. From their attention to every detail, personable personality, knowledge of their client, and friendliness while on a press trip to their quick e-mail responses and "get it done” attitude, they're one of my go-to places when I need ideas on properties to include for my stories. No matter who I reach out to, they always seem to circulate my plea among the office because in no time I have a response—whether it's one filled with ideas on properties that might fit my angle, or a simple "sorry, we don't have anything." They are also always very friendly and personable when emailing me pitches. I never get a standard "For immediate release" email with a press release attached. Instead, I get a personal anecdote, a remark about a recent story I wrote, or a FB post I've made with a short blurb on their pitch. It allows me to think about it, see where it might fit, and ask for more information if needed, instead of having to read a long release. I appreciate their fun and quirky emails, as much as I appreciate their quirky personalities and all-around fabulousness during a press trip or media event.